Communication theories applied to project management

There is a tendency for theories to overlap. Many theories of communication are influenced by sociological theories. However, communication theories can be applied to any field. Communication theories can help improve the management skills of individuals, especially when they interact with their team members. Project managers should pay attention.
Diffusion Theory
The theory states that humans are creatures of their habits. It is difficult to change individuals’ habits or their thinking. Some people can adapt quickly to changes, while others may take some time to adjust. This is something project managers should remember when planning. Sudden changes to plans can cause team members to lose their sense of direction and not function as well as they used to. To avoid disorientation among the team, plans must be clear and thorough. You can use the Diffusion Theory to help you come up with effective transitions for all members.
A group must have one mind in order to achieve maximum results. This is the basis of Groupthink theory. The group members must share the same goals and must work together in decision-making. Groupthink is difficult to achieve because of the lack of cohesiveness among the members. To ensure that everyone is working towards the same goal, project managers need to find common ground with their team. The most important thing is that team members feel part of the group and that achieving project goals is more important than personal differences. Groupthink can have side effects, so it’s important to be ready for them.
Social Information Processing Theory
Although many people are quick to dismiss the benefits of online communication, the Social Information Processing Theory emphasizes that online relationships can be just as strong as face-toface ones. This theory of interpersonal communication demonstrates how strong bonds can be made through the few clues that individuals get from online conversations. This is especially important in an age when email correspondences are more frequent than in-person conversations. It is also common to send group messages within a team to quickly disperse information and instructions. Keep in mind that online relationships are also important. Project managers will be more careful with their words and how they communicate a message, despite not having any social context clues.
Communication Accommodation Theory
This theory states that people adapt to the person with whom they communicate. Individuals try to adapt to others when they interact with them by changing their speech patterns, body language, and gestures. Communication accommodation theory can help project managers understand how to communicate with their team members. Overaccommodation can occur in four ways: sensory, dependency, intergroup accommodation, and overdoing.
Project managers can use theories to their personal development, and not just in communication. Leaders must constantly strive to improve their skills and become better. One way to do this is to adapt to different schools and knowledge.
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Author: Victoria